広告テキストのキーワード挿入について - Google 広告ヘルプ

About keyword insertion for your ad text - Google Ads Help Skip to main content About keyword insertion for your ad text Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. Keyword insertion can help make your ads more relevant to people searching for what you offer. This article explains how keyword insertion works in Google Ads. How it works Let's say you're advertising a chocolate shop. You could use a keyword insertion code in your ad headline: Headline: Buy {KeyWord:Chocolate} Google Ads tries to replace this code with one of your ad group keywords. Examples include "dark chocolate," "sugar free chocolate," "gourmet chocolate truffles." If Google ads can't, it uses the word "Chocolate." Note that the person's search term isn't always the same as the keyword. Note : Keyword insertion works the same on all match types. However, it: Shows the keyword in the creative, not the search term, so the advertiser can anticipate what they’ll eventually show. Should remain compliant with advertising policies . Person searches for: Your ad could look like: dark chocolate bar Buy Dark Chocolate www.example.com Artisan candy from San Francisco Free shipping orders $50 more sugar free chocolate Buy Sugar Free Chocolate www.example.com Artisan candy from San Francisco Free shipping orders $50 more gourmet chocolate truffles Buy Chocolate www.example.com Artisan candy from San Francisco Free shipping orders $50 more In the last example, "Chocolate" goes in the headline because the keyword "gourmet chocolate truffles" is too long to fit in the ad. Note : When applying recommended keywords from the add new keywords recommendation, you must ensure that your ads comply with advertising policies after keywords are inserted. Related links Set up keyword insertion for your ad text About location insertion for responsive search ads Was this helpful? How can we improve it? Submit Need more help? Try these next steps: Post to the help community Get answers from community members Contact us Tell us more and we’ll help you get there false Achieve your advertising goals today! Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts. Register now Search Clear search Close search Google apps Main menu 3225556160835458713 true Search Help Center true true true true true true 73067 false false true true false