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How to Write a Proposal for Your Business, Project, or Grant Skip to Content Quizzes Search PRO Courses Hot Guides Tech Help Pro Expert Videos About wikiHow Pro Upgrade QUIZZES All Quizzes Hot Love Quizzes Personality Quizzes Trivia Quizzes Taylor Swift Quizzes EDIT Edit this Article EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard Trending Forums Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Quizzes Love Quizzes Personality Quizzes Fun Games Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth LOG IN Log in Social login does not work in incognito and private browsers. Please log in with your username or email to continue. Facebook Google wikiHow Account No account yet? Create an account RANDOM Home Random Browse Articles Trending New Quizzes & Games All Quizzes Hot Love Quizzes Personality Quizzes Fun Games Dating Simulator Learn Something New Forums Courses Happiness Hub Explore More Support wikiHow About wikiHow Log in / Sign up Terms of Use wikiHow is where trusted research and expert knowledge come together. Learn why people trust wikiHow Categories Education and Communications Writing Official Writing The Complete Guide to Proposal Writing Download Article Craft a compelling proposal from the outline to the final draft Co-authored by Dave Labowitz Last Updated: September 3, 2024 Fact Checked Download Article Planning Your Proposal | Writing Your Own Proposal | Video | Q&A | Tips | Show more | Show less X This article was co-authored by Dave Labowitz . Dave Labowitz is a Business Coach who helps pre-entrepreneurs, solopreneurs/entrepreneurs, and team leaders start, scale, and lead their businesses and teams. Before beginning his coaching career, Dave was a startup executive who spent over a decade building high-growth companies. Dave’s “path less traveled” life includes adventures such as dropping out of high school, co-authoring a book in the Smithsonian Institute, and getting his MBA at Pepperdine’s Graziadio Business School. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,035,558 times. Writing a good proposal is a critical skill in many occupations, from school to business management to geology. The goal of a proposal is to gain support for your plan by informing the appropriate people. Your ideas or suggestions are more likely to be approved if you can communicate them in a clear, concise, engaging manner. Knowing how to write a persuasive, captivating proposal is essential for success in many fields. There are several types of proposals, such as science proposals and book proposals, but each following the same basic guidelines. Writing a Proposal Proposals aim to inform the reader on a given topic and persuade the reader to take the requested action. When proposal writing, start with a firm introduction before stating the problem and your proposed solutions. Include a schedule and budget and finish with a strong conclusion. Steps Sample Proposal Outline & Draft Sample Proposal for Safety Measure Part 1 Part 1 of 2: Planning Your Proposal Download Article 1 Define your audience. You need to make sure that you think about your audience and what they might already know or not know about your topic before you begin writing. [1] X Research source This will help you focus your ideas and present them in the most effective way. It's a good idea to assume that your readers will be busy, reading (or even skimming) in a rush, and not predisposed to grant your ideas any special consideration. Efficiency and persuasiveness will be key. Who will be reading your proposal? What level of familiarity with your topic will they have? What might you need to define or give extra background information about? What do you want your audience to get from your proposal? What do you need to give your readers, so they can make the decision you want them to make? Refine your tone to meet your audience's expectations and desires. What do they want to hear? What would be the most effective way of getting through to them? How can you help them understand what you're trying to say? 2 Define your issue. It is clear to you what the issue is, but is that also clear to your reader? Furthermore, does your reader believe you really know what you are talking about? You can support your ethos, or writing persona, by using evidence and explanations throughout the proposal to back up your assertions. By setting your issue properly, you start convincing the reader that you are the right person to take care of it. Think about the following when you plan this part: [2] X Research source What is the situation this issue applies to? What are the reasons behind this? Are we certain that those, and not others, are the real reasons? How are we sure of it? Has anyone ever tried to deal with this issue before? If yes: has it worked? Why? If no: why not? Tip: Use your summary to show that you've conducted in-depth research to evaluate and understand the issue. Include only the information that's most relevant to your topic, and avoid writing a summary that's obvious to anyone in the field. Advertisement 3 Define your solution. This should be straightforward and easy to understand. Once you set the issue you're addressing, how would you like to solve it? Get it as narrow (and doable) as possible. [3] X Research source Your proposal needs to define a problem and offer a solution that will convince uninterested, skeptical readers to support it. Your audience may not be the easiest crowd to win over. Is the solution you're offering logical and feasible? What's the timeline for your implementation? Consider thinking about your solution in terms of objectives. Your primary objective is the goal that you truly must achieve with your project. Secondary objectives are other goals that you hope your project achieves. Another helpful way of thinking about your solution is in terms of "outcomes" and "deliverables." Outcomes are the quantifiable results of your objectives. For example, if your proposal is for a business project and your objective is "increase profit," an outcome might be "increase profit by $100,000." Deliverables are products or services that you will deliver with your project. For example, a proposal for a science project could "deliver" a vaccine or a new drug. Readers of proposals look for outcomes and deliverables because they are easy ways of determining what the "worth" of the project will be. 4 Keep elements of style in mind. Depending on your proposal and who'll be reading it, you need to cater your paper to fit a certain style. What do they expect? Are they interested in your problem? [4] X Research source How are you going to be persuasive? Convincing proposals can use emotional appeals, but should always rely on facts as the bedrock of the argument. For example, a proposal to start a panda conservation program could mention how sad it would be for the children of future generations to never see a panda again, but it shouldn't stop there. It would need to base its argument on facts and solutions for the proposal to be convincing. Avoid writing in jargon and using obscure abbreviations or needlessly complex language. Instead, write in plain, direct language as much as possible. For example, instead of saying "rectification of a workplace imbalance," you could simply write, "let employees go." 5 Make an outline. This will not be part of the final proposal, but it will help you organize your thoughts. Make sure you know all the relevant details before you start. Your outline should consist of your problem, your solution, how you'll solve it, why your solution is best, and a conclusion. If you're writing an executive proposal, you'll need to include things like a budget analysis and organizational details. Advertisement Part 2 Part 2 of 2: Writing Your Own Proposal Download Article 1 Start with a firm introduction. This should start out with a hook. Ideally, you want your readers enraptured from point one. Make your proposal as purposeful and useful as possible. Use some background information to get your readers in the zone. Then state the purpose of your proposal. [5] X Research source If you have any stark facts that shed some light on why the issue needs to be addressed and addressed immediately, it's a safe bet that's something you can start with. Whatever it is, make sure what you start out with is a fact and not an opinion. 2 State the problem. After the introduction, you'll get into the body, the meat of your work. Here's where you should state your concern. If your readers don't know much about the circumstance, fill them in. Think of this as the "state of affairs" section of your proposal. What is the issue? What is causing the issue? What effects does this issue have? [6] X Research source Emphasize why your problem needs to be solved and needs to be solved now. How will it affect your audience if left alone? Make sure to answer all questions and cover them with research and facts. Use credible sources liberally. Tip: Make the issue as relevant to the audience as you can. Tie it to their interest or goal as directly as you can. Make it specific to them, and avo